Analysis of existing approaches for the support of planning processes within new product development projects
Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author: Kattwinkel, Daniela; Song, Young-Woo; Herzog, Michael; Neumann, Marc; Bender, Beate
Institution: Ruhr-Universität Bochum, Germany
Section: New Product Development
Studies show that the deviation from the goals of industrial product development projects is mainly caused by incorrect planning at the beginning. The accuracy and reliability of the project plan depend on the available knowledge regarding the projects’ outcome. But in the early planning phase this knowledge is marked with uncertainties, especially in projects with a high degree of novelty. Within this paper the uniqueness of development processes especially in the field of new product developments and the accompanying complexity and heterogeneity of planning processes are emphasized. Uncertainties in this context and phase usually result from the lack of definition by means of incomplete and not validated requirements. One option to reduce uncertainties in the planning is to rely on existing knowledge or procedures in the form of generic design methodologies. These however need to be adapted to the specific context in which they take place. Within this paper different context or rather influencing factors are consolidated and based on a literature research four different approaches for the support of planning processes in product developments are analyzed concerning their consideration of these influencing factors.