A NETWORK APPROACH FOR UNDERSTANDING AND ANALYZING PRODUCT CO-CONSIDERATION RELATIONS IN ENGINEERING DESIGN
DS 84: Proceedings of the DESIGN 2016 14th International Design Conference
Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Wang, M.; Huang, Y.; Contractor, N.; Fu, Y.; Chen, W.
Series: DESIGN
Section: SOCIOTECHNICAL ISSUES IN DESIGN
Page(s): 1965-1976
Abstract
This paper presents a product association network to characterize customers' consideration preferences, where both descriptive and quantitative approaches are proposed to interpret the co-consideration relations by the underlying factors of product and customer attributes. The integrated network approach provides an easy-to-understand visual representation as well as quantitative evaluations of the important factors that affect customers’ co-consideration decisions.
Keywords: preference modeling, consideration set, network analysis, correspondence analysis, multiple regression quadratic assignment procedure