STIMULATED IDEATION SESSIONS IN PRODUCT PLANNING: ASSESSING QUANTITATIVE RESULTS OF INDIVIDUALS AND GROUPS
DS 84: Proceedings of the DESIGN 2016 14th International Design Conference
Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Borgianni, Y.; Rotini, F.
Series: DESIGN
Section: DESIGN INNOVATION
Page(s): 937-946
Abstract
The paper presents an extensive testing campaign aimed at revealing the factors that mostly influence ideation performance within the Product Planning phase of engineering design. Tailored techniques mirror Brainstorming principles and differ according to the ways analogical thinking is stimulated. By comparing different conditions in ideation sessions, the results remark the relevance of submitting manifold formalised stimuli, at least for what concerns Engineering students. The effect of teamwork is arguable, as individuals working separately are capable of producing larger numbers of ideas.
Keywords: product planning, brainstorming, analogical thinking, teamwork, quantity of ideas