AN EXAMPLE OF HYBRIDIZATION BETWEEN THE "DISCOVERING MATRIX" AND THE "9 WINDOWS" TOOLS DURING IDEATION PHASES OF INTERCLUSTERING PROJECTS

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Ambrosino, J.; Legardeur, J.
Series: DESIGN
Section: DESIGN INNOVATION
Page(s): 897-906

Abstract

In the specific context of coopetition between members of clusters, innovative collaborative projects emergence is a key issue for members and clusters. Given the heterogeneous ecosystems that evolve within the clusters, the interclustering strategy which is conducted to create new types of cross-sectoral projects require new appropriate tools to support creative and new ideas emergence. Strong synergies are highlighted through the use of the discovering matrix and 9 screens tools. These links help facilitators of clusters to optimize the preparation and animation of creative sessions.

Keywords: creativity, interclustering, idea generation, TRIZ, innovation management

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