MEASURING AESTHETIC IN DESIGN
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Khalighy, S.; Green ,G.; Scheepers, C.; Whittet ,C.
Series: DESIGN
Section: INDUSTRIAL DESIGN
Page(s): 2083-2094
Abstract
Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement.
Keywords: aesthetic, product design, measure, eye-tracking