DIFFERENT VIEWS ON THE PRODUCT LIFE CYCLE
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Kroták ,S.; Šimlová ,M.; Štádler, C.
Series: DESIGN
Section: DESIGN INFORMATION AND KNOWLEDGE
Page(s): 1821-1830
Abstract
In this paper the possibility of streamlining the implementation of innovations in manufacturing companies to increase their competitiveness by defining and describing a complex product life cycle is presented. This is based on the advantages of more life cycles and on knowledge from Engineering Design Science that has been widely used in recent years. The marketing aspect is integrated in the resulting life cycle because the extent of market success can be greatly affected by marketing. Because innovations bring some risks, some of them are introduced in the paper.
Keywords: product life cycle, innovation, marketing, EDS