IDENTIFICATION OF FLEXIBLE DESIGN OPPORTUNITIES (FDO) IN OFFSHORE DRILLING SYSTEMS BY MARKET SEGMENTATION
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Allaverdi ,D.; Herberg, A.; Lindemann, U.
Series: DESIGN
Section: DESIGN ORGANISATION AND MANAGEMENT
Page(s): 1451-1462
Abstract
In early phases of system design the offshore drilling industry faces significant uncertainties regarding the utilization of drilling rigs over their lifecycle. Nevertheless, the incorporation of flexible design is very limited in this industry. Drilling system suppliers must play a key role in introducing flexible systems but have to account for the market by customer dependent acceptability thresholds. This paper introduces a methodology for efficiently and effectively narrowing down the solution space of flexible designs based on a dedicated market segmentation approach.
Keywords: flexibility, flexible design opportunities, uncertainty, market segment, offshore drilling