HANDLING SUBJECTIVE PRODUCT PROPERTIES IN ENGINEERING, FOOD AND FASHION
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
                        Year: 2014
                        Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
                        Author: Eckert, C.M.; Bertoluci ,G.; Yannou, B.
                        Series: DESIGN
                        Section: DESIGN PROCESSES
                        Page(s): 791-800
                        
Abstract
While many product properties can be tested objectively, others are subjective, but no less important. This paper compares how the testing of subjective properties is handled across industry sectors. Engineering companies typically try to break these properties down into measurable aspects of the product, but refer to the judgement of test engineers for emergent properties. By contrast the fashion industry sees the assessment of subjective properties a core competence of designers. The food industry also tries to measure objective properties, but relies heavily on user and expert panels.
Keywords: product evaluation, subjective properties, comparison between domains