A NEW BUSINESS MODEL FOR THE ORTHOPAEDIC AND CUSTOMIZED FOOTWEAR SECTOR
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Carloni Vitali, M.; Germani, M.; Mandolini, M.; Raffaeli ,R.
Series: DESIGN
Section: DESIGN PROCESSES
Page(s): 771-782
Abstract
This research work aims to develop and demonstrate a new business model for the orthopaedic and customized footwear sector, called “Orthopaedic Footwear Cluster”. The peculiarity of this idea consists in splitting the shoe, and related accessories, design and manufacturing processes, between the hub (big industry) and the nodes (small orthopaedic shops), in order to joint the benefits of each subject of the cluster, without loosing the customization required by the customers. It is expected to reduce the time to market (50%), costs (30%) and environmental impacts.
Keywords: cluster, footwear, orthopaedic shoes