HOW INTUITION AFFECTS DESIGNERS’ DECISION MAKING: AN INTERVIEW STUDY
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Ling ,T.; Xiao ,Y.G.; Badke-Schaub ,P.G.
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 537-548
Abstract
This paper focuses on the relations between intuition and decision making within the field of design. The findings are detailed descriptions of when, where and how designers use intuition and how organizations’ environments affect the use of intuition. The results show that no clear boundary is found to entirely separate intuition from rationality. Besides, though intuition is intangible, it is manageable. Furthermore, different types of companies treat intuition differently, which has great impacts on designers.
Keywords: intuition, decision making, designer, interview study