EVALUATION OF THE EFFECT OF AN IDEATION SPACE ON DESIGN BRAINSTORMING SESSIONS
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Dong ,Y.; Mougenot, C.
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 473-480
Abstract
Because working spaces are now designed to supposedly foster creativity, we aimed at quantifying the effect of the physical environment on people conducting creative activities. Our experimental approach consisted in (1) designing a "creative space" (2) asking group of participants to conduct brainstorming sessions in a "normal" room (control condition) and in the "creative space" (3) assessing the creative performances and the subjective perception of the participants. The results show a higher "originality" score of generated ideas and a better perception, for the "creative space" condition.
Keywords: creativity, working space, experimental evaluation