INNOVATION CYCLES CONCERNING STRATEGIC PLANNING OF PRODUCT-SERVICE-SYSTEMS
Managing the innovation process of complex product-service-systems (PSS) becomes increasingly difficult. This can be attributed to characteristics such as higher product and process complexity, increasing dynamics and a higher degree of uncertainty in the innovation process. To face these challenges, this paper proposes an approach in identifying and describing innovation cycles concerning strategic planning of PSS. Thereby, innovation cycles can be seen as recurring processes within and in-between the PSS-lifecycle-stages as well as the recurring process of strategic planning of PSS itself. Further, an approach is proposed how data gained from cycle-oriented strategic planning of PSS can be structured within a product-service-spectrum.