THE PRACTISE OF KNOWLEDGE MANAGEMENT WITHIN THE INNOVATION PROCESS OF A COMPANY MAKING LUXURY WATCH
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Alberti, P.
Section: Designers' thinking and skills
Page(s): 1001 - 1008
The present evolution of the industrial environment is characterised by a high level of uncertainty concerning the effective expectations of the market, the available technologies, the abilities to integrate the pressure placed upon companies and the increasing role of information and knowledge on the economic activity. The industrial company's competitiveness and the efficiency of its strategy are largely depending on its ability to control the main technologies linked to its activity area, the relevance of its strategy and of its management of the global process of creation, production and marketing. This realness of the consumer industry also represents the evolution context of some luxury companies. After laying down the theoretical concepts of KM, this article shall present the organisation that was chosen by a company from the top quality watch-making area. We shall detail the implemented techno-centred approach and the interaction with the organisation chosen by the actors of the company.